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Florence Snyder: VISIT clueless tourism officials in Brevard County

in Statewide/Top Headlines by

If there’s one thing a $113,000 a year Florida tourism executive urgently needs, it’s a $26,000 raise.

Otherwise, says the Brevard County Director Compensation and Job Performance Committee, its Office of Tourism Executive Director Eric Garvey might leave the Space Coast — where the median household income is $48,483 — for greener Florida tourism pastures, where “the average salary for his counterparts” is $154,792.

Last week, the Brevard Tourist Development Council endorsed the committee’s recommendations, which include an added $90,000 to be divided up among nine of Garvey’s “best in class” staffers.

Don’t these people read newspapers?

Florida tourism’s marketing honchos have a target on their backs, fronts and sides, along with incomes that vastly exceed what average Floridians will earn in their best years, or their wildest dreams.

This is a bad week to be bearbaiting legislators and taxpayers who think the tourism czars should pay their publicists out of their own pockets. Garvey’s bosses might want to reVISIT their strategy.

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