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House PR machine turns to its version of state budget

in Statewide/Top Headlines by

The House of Representatives has released a new “explainer” video to explain its proposed 2017-18 state budget.

And—fun!—it’s a cartoon.

“Don’t have time to read hundreds of pages?” it starts. “That’s OK, because we’ve got the Florida House budget in under a few minutes.”

The nearly three-minute video explains that the House, led by Speaker Richard Corcoran, proposes no new taxes and adds another $25,000 on top of the state’s homestead exemption for property tax.

The House also “cuts pork barrel spending,” it says.

The House and Senate, having passed their respective spending plans, soon will go into conference to work out a compromise budget for 2017-18.

There are even suggested messages for members to tweet and create Facebook posts to promote the video.

“While cutting waste, the Florida House budget funds: kid care, schools of hope, Everglades cleanup and more,” reads one sample tweet.

And a suggested Facebook post says, “The Florida House budget slashes earmarks and member projects by hundreds of millions of dollars; all while spending LESS than we did last year. I believe cutting government waste and abuse is essential, and I’m proud to have voted for it. Learn more about how we’re eliminating waste and funding Florida’s priorities by watching this quick video.”

The House also will release a series of graphics that feature “nearly every aspect of the budget,” according to an email.

“The graphics are intended for you to use on social media to highlight whatever aspect of the budget is most important to your constituents.”

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Before joining Florida Politics, journalist and attorney James Rosica was state government reporter for The Tampa Tribune. He attended journalism school in Washington, D.C., working at dailies and weekly papers in Philadelphia after graduation. Rosica joined the Tallahassee Democrat in 1997, later moving to the courts beat, where he reported on the 2000 presidential recount. In 2005, Rosica left journalism to attend law school in Philadelphia, afterwards working part time for a public-interest law firm. Returning to writing, he covered three legislative sessions in Tallahassee for The Associated Press, before joining the Tribune’s re-opened Tallahassee bureau in 2013. He can be reached at jim@floridapolitics.com.

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