Grossman, a St. Petersburg resident, was elected this week to serve a two-year term. She replaces Kip Tindell, the co-founder and chair of the Container Store. Neiman Marcus Group CEO Karen Katz was also named chair of the NRF Foundation.
Representing vendors from the U.S. and more than 45 countries, the National Retail Federation is the world’s largest retail trade association. Membership includes discount and department stores, home goods and specialty stores, small-businesspeople, grocers, wholesalers, chain restaurants and internet sellers.
On her HSN website bio, Grossman is described as a 38-year veteran of the retail and apparel industries. She joined IAC, HSNi’s former parent company, in 2006 as CEO of IAC Retail. Grossman took the company public in 2008, becoming CEO of HSNi.
Grossman was also instrumental in developing innovative programs such as Shop by Remote, HSN Arcade and HSN Live, working with international brands like Disney, Ford and Universal. She also led the company’s digital transformation of its catalogue business.