You can’t blame the Rays for trying to maximize every revenue opportunity they have, but apparently the State of Florida does.
According to the Tampa Tribune, the team’s 34-by-64 sign above I-275 was never permitted as a billboard. While businesses are allowed to advertise their own events, the Rays sell space on theirs to other companies, which would required billboard permitting. And because its too close to other billboards, the Trib reports the team’s permit is likely to be turned down:
The Rays wouldn’t comment to the Trib on how much revenue the sign produced.
Cross-posted from Noah Pransky’s Shadow of the Stadium blog. Photo via the Tampa Tribune.