Sally Bradshaw among several prominent Republicans advising Mark Zuckerberg-backed org pushing for immigration reform

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Sally Bradshaw, the former chief of staff to Jeb Bush, is serving as an adviser to Americans for a Conservative Direction, the Mark Zuckerberg-backed organization pressing for immigration reform.

FWD.us, the organization formed to push Silicon Valley’s priorities in Washington, will advocate for a new immigration law through this subsidiary group created specifically to court conservatives.

Americans for a Conservative Direction will spend seven figures to run ads in [seven] states … The sales pitch leans heavily on clips of Sen. Marco Rubio to make its case to skeptical Republican-leaning voters. The ad campaign is the first wave of advocacy advertising from FWD.us

The conservative-oriented FWD.us affiliate running the ads has assembled its own blue-chip board of advisers, including Bradshaw; former Mississippi Gov. Haley Barbour, Dan Senor and Joel Kaplan, the former George W. Bush advisers; and Rob Jesmer, the former executive director of the National Republican Senatorial Committee who serves as the campaign manager for FWD.us.

In six states – Texas, Florida, Utah, North Carolina, Iowa and Kentucky – the Americans for a Conservative Direction commercials will feature clips of Rubio extolling the virtues of a tough-but-fair immigration compromise. Voters in a seventh state, South Carolina, will see 60-second ads praising the conservative credentials of Sen. Lindsey Graham, a top Republican advocate for immigration reform. View the ads here.

Material from the POLITICO Playbook was used in this post.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.