Sally Bradshaw, the former chief of staff to Jeb Bush, is serving as an adviser to Americans for a Conservative Direction, the Mark Zuckerberg-backed organization pressing for immigration reform.
FWD.us, the organization formed to push Silicon Valley’s priorities in Washington, will advocate for a new immigration law through this subsidiary group created specifically to court conservatives.
Americans for a Conservative Direction will spend seven figures to run ads in [seven] states … The sales pitch leans heavily on clips of Sen. Marco Rubio to make its case to skeptical Republican-leaning voters. The ad campaign is the first wave of advocacy advertising from FWD.us
The conservative-oriented FWD.us affiliate running the ads has assembled its own blue-chip board of advisers, including Bradshaw; former Mississippi Gov. Haley Barbour, Dan Senor and Joel Kaplan, the former George W. Bush advisers; and Rob Jesmer, the former executive director of the National Republican Senatorial Committee who serves as the campaign manager for FWD.us.
In six states – Texas, Florida, Utah, North Carolina, Iowa and Kentucky – the Americans for a Conservative Direction commercials will feature clips of Rubio extolling the virtues of a tough-but-fair immigration compromise. Voters in a seventh state, South Carolina, will see 60-second ads praising the conservative credentials of Sen. Lindsey Graham, a top Republican advocate for immigration reform. View the ads here.
Material from the POLITICO Playbook was used in this post.