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Blake Dowling: With ads, 2017 is an all-new animal

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Who remembers when beer commercials were awesome? What happened to Spuds McKenzie? This awesome Lone Star Beer ad really shines: Or the team of studs at Elsinore Brewery: And — last but not least – this Schlitz Malt Liquor ads that ruled the early 80s (which might have been the pinnacle). No one does it like the bull: For so long, TV was everything from a media buyer’s stand point — but then it all changed. When pushing a product,…

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What Twitter’s privacy changes mean for you

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Twitter’s new privacy policy suggests ambitions of becoming more like Facebook — more tracking of users and more targeting of ads to rake in more money. Twitter recently reported its first quarterly revenue decline since going public. That should give you some clues about the reasons behind the policy changes, which take effect June 18. WHAT’S CHANGING? Twitter was already tracking users. For example, if you visited a webpage that had an embedded tweet or a button to share something…

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VISIT FLORIDA cops to ‘clerical error’ on Syria advertising

in Statewide/Top Headlines by
Syria

VISIT FLORIDA is saying ‘oops’ over what it calls a “clerical error” showing it made advertising buys in several Middle Eastern countries, including Syria, listed by the feds as a “state sponsor of terrorism.” The state’s embattled tourism marketing arm “was recently alerted to a clerical error in a short-term contract with the international advertising agency AVIAREPS,” said John Tupps, vice president of government relations for the agency, in an email. “In two places, the contract inaccurately listed several Middle East countries…

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Beer advertising bill cleared for House floor

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A House bill that would have allowed “advertising” by beer companies in the state’s theme parks on Monday morphed into a measure that specifically allows “brand naming agreements.” What “brand naming agreements” are, however, isn’t defined in the bill (HB 423). “I’ll bet you your definition and my definition are two different things,” sponsor Mike La Rosa told the Commerce Committee, which eventually cleared the bill for the full House on a 17-9 vote after no debate. “My intent is…

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Senate panel OKs beer bill — that beer companies hate

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A bill that—as one beer-company insider put it—could allow theme parks to “extort” advertising dollars out of them cleared a Senate panel this week. The legislation (SB 388), which allows beer companies to advertise in theme parks, was OK’d unanimously by the Senate Regulated Industries Committee with scant attention. It chips away at the state’s “tied house evil” law by allowing ads, which could include a beer company sponsoring a concert or festival within a park. And ironically, the companies don’t want the law changed.…

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NRCC calls Joe Garcia ‘too dangerous’ in new Spanish language ad

in Statewide by

The National Republican Congressional Committee is taking a swipe at Joe Garcia in Spanish. The political committee released a new Spanish-language TV ad over the weekend. The advertisement, according to a translation, is meant to highlight Garcia’s support of the Iran nuclear deal. “We fired Joe Garcia once because he embarrassed us, but to send him back to Congress now would be a danger,” an announcer says in the ad, according to a translation. “Garcia said that communism works. And…

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Marco Rubio campaign hits Patrick Murphy over resume in new ad

in 2017 by

Another day, another TV ad raising questions about Patrick Murphy’s credentials. Marco Rubio released a new ad aimed at Murphy and allegations he embellished his resume. In June, CBS Miami ran a two-part report where it revealed he did not meet the minimum requirements to become a CPA in Florida and wasn’t a small business owner. “In an ad called ‘Truth,’ Marco Rubio manages to lie three times in 30 seconds. These discredited lies are all Marco Rubio has to…

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