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beer

Blake Dowling: With ads, 2017 is an all-new animal

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Who remembers when beer commercials were awesome? What happened to Spuds McKenzie? This awesome Lone Star Beer ad really shines: Or the team of studs at Elsinore Brewery: And — last but not least – this Schlitz Malt Liquor ads that ruled the early 80s (which might have been the pinnacle). No one does it like the bull: For so long, TV was everything from a media buyer’s stand point — but then it all changed. When pushing a product,…

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Independent liquor stores fight ‘Whiskey and Wheaties Bill’

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Owners of small, independent liquor stores in central Florida are asking customers to support their efforts urging the governor to veto a bill allowing the sale of spirits in grocery stores. A proposal nicknamed the “Whiskey and Wheaties Bill” (SB 106) would allow grocery stores, big box retailers and other stores to sell liquor alongside wine, beer and other products. Gov. Rick Scott could sign the bill into law, after it passed the Florida Legislature last month with a one-vote…

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Beer advertising bill ready for vote on House floor

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A bill to allow beer companies to sponsor “events, activities, or cooperative advertising” at the state’s theme parks is ready for a final vote in the Florida House. The House on Friday will take up the Senate bill (SB 388), sponsored by Republican Sen. Travis Hutson of Elkton. It eases the state’s “tied house evil” law by allowing on-site ads, including a beer company sponsoring a concert or festival within a park. Universal Orlando has supported the bill. Some beer industry representatives had privately complained they feared…

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Senate panel OKs beer bill — that beer companies hate

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A bill that—as one beer-company insider put it—could allow theme parks to “extort” advertising dollars out of them cleared a Senate panel this week. The legislation (SB 388), which allows beer companies to advertise in theme parks, was OK’d unanimously by the Senate Regulated Industries Committee with scant attention. It chips away at the state’s “tied house evil” law by allowing ads, which could include a beer company sponsoring a concert or festival within a park. And ironically, the companies don’t want the law changed.…

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Some Florida farmers eyeing hops as next niche crop

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With the state’s iconic citrus industry reeling due to a so-far incurable bacterial disease, some Florida farmers are eyeing a new niche crop that can tap into the country’s burgeoning beer-brewing business: hops. Hops are vining plants that produce pungent flowers or buds that for hundreds of years have been used by brewers as the building blocks of a beer’s flavor and aroma. The acids in hops produce bitterness, and the plants’ oils give beer a floral or citrusy aroma,…

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Florida State to sell beer at baseball games

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Florida State will sell beer at baseball games this season. The university announced the decision in a letter to season ticket holders on Friday. Florida State joins South Florida as the only schools that serve beer at baseball games. Athletic Director Stan Wilcox said the school has studied the possibility of beer sales at Dick Howser Stadium for the past two years and sought comment from Aramark and campus police. Wilcox said Aramark has lots of experience in on-campus alcohol…

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Bend and a beer: Yoga classes and craft breweries team up

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Call it detox and retox: Around the country, yogis are jumping up from savasana and hopping onto a bar stool as yoga classes are making their way into breweries. While the teaching is traditional, the classes tend to attract newbies, especially men, says Beth Cosi, founder of Bendy Brewski in Charleston, South Carolina and Memphis. “We get the men in the door mostly because it’s in a brewery and they get a beer afterward. That’s the carrot. A lot of…

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