Life and politics from the Sunshine State's best city

Tag archive

microtargeting

Blake Dowling: Microtargeting, a tough fact to follow

in Apolitical/Top Headlines by

I put together a column for INFLUENCE Magazine (should be out soon) about political paid digital advertising and microtargeting. It is a complicated process of getting in front of certain demographics that would take hours of survey questions — using old-school focus groups — for TV ads.

Keep Reading

Show Buttons
Hide Buttons
Go to Top