During 2014 election cycle, Florida voters saw most expensive, most negative race

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We’re No. 1 …

In the just-completed 2014 elections, a handful of hotly contested races took up the lion’s share of national attention.

Yet the state of Florida managed to break through the chatter, and snag two questionable honors: Most negative state and the most expensive race in America.

According to the Center for Public Integrity, Florida broadcast the highest number of negative ads in the nation during the 2014 midterm cycle, airing attack ads more than 96,600 times.

To put that number in perspective, Florida alone ran more than the total number of political ads broadcast in 39 states combined.

Coming in second is North Carolina, with more than 89,200 negative ads, mainly in the contentious U.S. Senate race where Republican Thom Tillis ousted Democrat Sen. Kay Hagan.

As the most expensive race overall, Florida governor’s contest topped out at $98 million in ads.

The eventual winner, Republican incumbent Gov. Rick Scott, outpaced Democratic nominee Charlie Crist and running mate Annette Taddeo in ads by a margin of nearly 2-to-1.

Nationwide, more than 1 million TV ads aired in U.S. Senate races, and more than 1.4 million ads ran in state-level races.

Center for Public Integrity analyzed preliminary election data taken through Nov. 4 from media tracking firm Kantar Media/CMAG.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.