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“4th Floor Files” talks to Alia Faraj-Johnson about Eric Brody, Jeb Bush, and Anwar Sadat

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Not a lobbyist, Alia Faraj-Johnson, as Executive Vice President of Sachs Media Group, still influences the Fourth Floor of the Capitol. Here’s the file on Alia.

In 25 words or less, explain what you do.

I work with a talented team to translate complicated issues into clearly understood messages.  We work with corporations, governments and not for profits and when called upon, I work with organizations faced with a crisis.   I also serve as gubernatorial appointee to the Florida Elections Commission.

Significant other? Children? Grand kids?

Husband Rob Johnson/Leg/Cabinet Dir. to AG Pam Bondi, 4-year-old daughter Peyton

Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion. 

I believe in hard work and being fiscally responsible.  I think outcomes are important and that you need to stand for what you believe in, even if sometimes it is an unpopular idea.

If you have one, what is your motto? 

“Look alarmed!” —  my colleagues know I am serious when I say it.

During your career, have you had a favorite pro bono client?

Eric Brody

Three favorite charities. 

St. Jude, American Heart Association and The United Way

Any last-day-of-Session traditions?  

Watching the last few hours of session with my husband.

What are you most looking forward to during the 2013 Legislative Session.

Watching Speaker Weatherford and Sen. Gaetz in action. Strong leadership.

If you could have another agency’s client list, it would be… 

Hill & Knowlton

Professional accomplishment of which you are most proud?  

Serving my state as Gov. Bush’s communications director was one of the greatest privileges of my life.

Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not?

Nope … comfortable flats to walk to the Capitol and then I pull out my pumps.

Who is your favorite Florida Capitol Press Corp reporter and why?

Mike Vasilinda with Capitol News Service where I worked for 12 years covering state and capitol news.

Other than, your reading list includes… 

Tampa Bay Times, News Service of Florida and Tallahassee Democrat

What swear word do you use most often? 


What is your most treasured possession? 

My family.

The best hotel in Florida is…

The Lodge, Ponte Vedra … love spending time there.

You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first four guests you’d invite to appear? 

Ron Sachs, Jeb Bush, Sally Bradshaw, Mike Murphy

Favorite movie.

Field of Dreams

Before the ‘gift ban’, what was your favorite restaurant in Tallahassee?  What is your favorite today?

Andrew’s 228

When you pig out, what do you eat?

T-Bone Steak and a baked potato

If you could have dinner with a historical figure no longer living, who would it be? 

Anwar Sadat

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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