Life and politics from the Sunshine State's best city

“4th Floor Files” talks to Marty Fiorentino about working with Jeb Bush, his Ferragamos, and Cypress Restaurant

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This installment of the “4th Floor Files” features Marty Fiorentino. Here’s the file on Marty.

Significant other? Children? Grand kids?

Married to Mary Baer. Four children.  Martin, 20; Lizzie, 20; Caroline, 26 and Elizabeth 28.  One grandchild Sebastian, 2.

In 25 words or less, explain what you do.

The Fiorentino Group is a government relations and business development firm providing a broad range of consulting services to clients looking to influence public policy and create new business opportunities.

Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion.

I’m pretty much a constitutionalist with a little dose of pragmatism.

During your career, have you had a favorite pro bono client?

We’ve provided pro bono services for a number of good organizations over the years.  We’re typically helping a local charity or non-profit in Jacksonville on a monthly basis, and it’s work that I really enjoy.

Three favorite charities.

The Monique Burr Foundation, Community Hospice of Northeast Florida and my church.

Any last-day-of-Session traditions?

Getting out and going home!

What are you most looking forward to during the 2013 Legislative Session.

I really enjoy the speed at which legislation takes place and interacting with the members on a daily basis.  It’s also good to see my colleagues in the lobbying business.  And Tony’s Shoe Shine, of course!

If you could have another lobbyist’s client list, it would be…

The Fiorentino Group!  We have a great group of clients that I’m proud to represent.

Professional accomplishment of which you are most proud?

In 1998 I was appointed to the Jacksonville Port Authority by Governor Jeb Bush.  A year later I was elected chairman and with the leadership of Mayor John Delaney we split the authority into two separate authorities – a seaport authority and airport authority.  This resulted in more accountability and focus at each authority and has been a tremendous success allowing both to flourish.

Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not?

No.  Ferragamo.  Expensive, but comfortable and last forever.  And you need rubber soled shoes on the fourth floor marble.

Who is your favorite Florida Capitol Press Corp reporter and why?

The gold standard Lucy Morgan and Matt Dixon from my local paper.

Other than, your reading list includes…

Sayfie Review and I’m currently reading John Adams by Dave McCullough.

What swear word do you use most often?

My mother taught me to never swear.  I wish I’d listened to my mother.

What is your absolute favorite item of clothing in your closet? Give us the fabric, the brand, the store and the price if possible.

My 1980s seersucker suit.  The pants and jacket hardly match anymore.

The best hotel in Florida is…

The best hotel is the Ritz-Carlton Amelia Island.  My wife and I also enjoy a great property in the Keys, Little Palm Island.  It’s small, intimate and very relaxing.

You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first four guests you’d invite to appear?

Governor Jeb Bush, John Delaney, Congresswoman Corrine Brown and Katherine Harris.  What a show!

Homeland, Mad Men, The Walking Dead … which one do you watch, which one do you DVR and which one do you skip?

None of the above.

Favorite movie.

The Blind Side and What About Bob?

Before the ‘gift ban’, what was your favorite restaurant in Tallahassee? What is your favorite today?

Silver Slipper.  Now Cypress.  I think it is one of the best restaurants in Florida.

When you pig out, what do you eat?


If you could have dinner with a historical figure no longer living, who would it be?

Winston Churchill.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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