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4th Floor Files talks to Milissa Holland about representing her community, “What the L?”, and her TV show

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The latest installment of  4th Floor Files features Milissa Holland of Southern Strategy Group. Here’s the file on Milissa.

Significant other




In 25 words or less, explain what you do.

I am part of a team of advocates that navigates the complexities of our current system for our clients and provides results that they demand and deserve.

Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion.

Freedom, opportunity and security for all

If you have one, what is your motto?

Wake up, Kick Ass, Repeat

Three favorite charities:

Easter Seals, Habitat for Humanity, Doctors without Borders

Any last-day-of-Session traditions?


What are you most looking forward to during the 2014 Legislative Session.

The discussion on education

If you could have another lobbyist’s client list, it would be…

I am proud of our firm’s client list and hope to add many more to our list.

Professional accomplishment you are most proud of?

Representing a community in which I have loved for the better part of my life.

Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not?


Other than, your reading list includes…

Wall Street Journal, New York Times, Florida Times Union

What swear word do you use most often?

Flagler County had sustained severe wild fires while I served on the Commission and I took a ride with our first responders and remember being terrified on the heat I felt as we drove through it.  We hit a huge drop in the road and I had yelled out to our Chief “What the L”  Literally using the the letter L…it turned into a big joke around the station and my daughter picked it up.  From that point on everything became what the L.

What is your most treasured possession?

A wooden cross that my father kept with him while he was in Vietnam

The best hotel in Florida is …

Ponte Vedra Inn & Club

You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first four guests you’d invite to appear?

I did have a morning talk show following my time on the Commission and after losing my bid for the house.  My first two guests were Senator John Thrasher and Representative Travis Hutson ( Travis won the race against me).  I finished my show when I took on this new role.  My show was called Milissa Holland Live…I dealt with statewide issues and tied them to local Governments.  I wrote a column as well in advance of my show.  If I still had the show I always wanted to bring on the last four governors in Florida and ask them what they thought about the State of Florida today… it would make for an interesting program.

Favorite movie

The Shawshank Redemption

Before the ‘gift ban’, what was your favorite restaurant in Tallahassee? What is your favorite today?

Before gift ban: Masa; after: Masa

When you pig out, what do you eat?

Double order of Sashimi platter

If you could have dinner with a historical figure no longer living, who would it be?

Winston Churchill

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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