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“4th Floor Files” talks to Ron Laface about Steve Madden, a Gucci watch, and Stephen C. O’Connell

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The latest installment of “4th Floor Files” features Ron LaFace of Capital City Consulting.  Ron was recently crowned a co-champion of TallyMadness — the online voting competition to determine Florida’s best lobbyist. Here’s the file on Ron.

Significant other? Children? Grand kids?

My wife, LeyAnn, and 6 year old daughter Annelise.

In 25 words or less, explain what you do.

I educate government officials on issues important to my clients and advocate for government to take or refrain from taking certain actions.

Without using the words Democrat, Independent or Republican, conservative or liberal, describe your political persuasion.

I believe that government should not be everything to all people, or even most everything to a small majority.

If you have one, what is your motto?

If you do what you think is right, how can you ever be wrong.  My dad told me that once when I was younger and it stuck for some reason.

During your career, have you had a favorite pro bono client?

I’ve never had a pro bono client in the lobbying field. I have helped friends and family with government matters for no fee but I don’t consider that qualifying as pro bono.

Three favorite charities.

Ronald McDonald House Charities of Tallahassee, Randy Roberts Foundation, and the Capital Area Gator Club whose sole charitable purpose is to give scholarships to Tallahassee area students to attend UF instead of FSU.

Any last-day-of-Session traditions?

I go home when it is over and begin the decompression/re-acclimation process.

What are you most looking forward to during the 2013 Legislative Session.

I look forward to seeing a lot of people that I like and enjoy chatting with.  During session they are all in one place.

If you could have another lobbyist’s client list, it would be…

My clients have been very good to me for many years and I greatly appreciate them. 

Professional accomplishment of which you are most proud?

Fixing a significant hole in a very controversial bill with Steve Madden during the budget conference process before the bill was even passed out of the Legislature.

Lobbyists are often accused of wearing Gucci loafers; do you own a pair of Gucci loafers? If not, why not?

No, and never really thought about buying a pair.  I had a Gucci watch in middle school though.

Who is your favorite Florida Capitol Press Corp reporter and why?

No comment.  They all seem to me to be nice folks.

Other than, your reading list includes…

Sayfie Review, The Current, and the AP Wire.

What swear word do you use most often?

Whichever one comes out of my mouth first.  I’m trying to stop using them often.

What is your most treasured possession?

My father’s Rolex.  He bought it in the Bahamas in the late 60’s and it meant a lot to him.

The best hotel in Florida is…

Ritz Carleton in Amelia Island.  The inside pool is essential during the summertime.

You’ve just learned that you will be hosting a morning talk show about Florida politics. Who are the first four guests you’d invite to appear?

Michael Spinelli, Frank Brogan, Jack Latvala, and Chris Dorworth. I could count on them all showing up and I wouldn’t have to do much as host other than to sit back and laugh.

Favorite movie.

I really don’t have a favorite.  Top five that I quote from are: Shawshank Redemption, Fletch, Blues Brothers, Vacation, and Wallstreet.

Before the ‘gift ban’, what was your favorite restaurant in Tallahassee? What is your favorite today?

Anthony’s before the gift ban.  Been ending up at Masa a lot this session so I’ll go with that one for today’s favorite.

When you pig out, what do you eat?


If you could have dinner with a historical figure no longer living, who would it be?

Stephen C. O’Connell, I learned an awful lot from him while I was growing up and there are many things that have happened in the last 10 years which I would like his take on. 

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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