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5 things I think about today’s paper

in The Bay and the 'Burg by
I just added home delivery of The New York Times, so it takes me about two days to get through both newspapers, which means I am still catching up on yesterday’s mammoth Sunday edition of the NYT. But here’s what I think of today’s paper (shorter version because of DMB week).

1. Few newspapers use color as well as the St. Petersburg Times. I always read the USA Today on Mondays to get a complete read on the sports world, so I get to see, at least once a week, how other papers use color in their papers. And while USA Today seems to use color for color’s sake, the SPT employs color only when needed, but when it does, it illuminates an entire section, such as in:

2. Today’s Tampa Bay section is just glorious. The graphics about telescopes (although I am not sure they belong in this section) are just as much educational as they are interesting. And the section’s back page photos of African-American pastors are captivating.

3. Yet, this section still throws me off every day because of the editorial decision to print entertainment news on 2B. Today’s wierd layout juxtaposition has a headline about the comic ‘Archie’ on 2B while 3B has a story about a murder-suicide. I am launching a personal campaign asking the editors to move the entertainment section off of 2B.

4. Did the Times announce anything about Bill Maxwell’s retirement, other than Deggans’ post in The Feed?

5. Speaking of Deggans, will he return to the editorial board, now that Maxwell has retired?

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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