$807 million spent so far on presidential ads

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According to NBC News analysis of data provided by ad-buying firm SMG Delta, ad spending in the presidential campaign … is on pace to reach or come close to $1 billion, Domenico Montanaro reports.

The Obama campaign is one ad buy away from reaching $300 million by itself. But with outside money factored in, ‘Team Romney’ (the campaign plus outside groups supporting him or attacking the president) is outspending ‘Team Obama’ $455 million to $352 million.

The Romney campaign, which has come on since Labor Day, is now the second-biggest spender at $164 million. Following the Romney campaign are the combined Karl-Rove backed Crossroads groups — American Crossroads and Crossroads GPS [$124 million]…Other big spenders: Restore Our Future (pro-Romney) $69 million, Priorities USA (pro-Obama) $48 million, Americans for Prosperity (pro-Romney) $46 million, the Republican National Committee (pro-Romney) $24 million, and late-comer Americans for Job Security (pro-Romney) $9 million.”

Top states for spending this yearFlorida, $166 million; Ohio, $160 million; Virginia, $126 million; Colorado, $72 million; North Carolina, $69 million; Iowa, $62 million; Nevada, $49 million; New Hampshire, $34 million; Wisconsin, $32 million.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.