Less is more: A message to SaintPetersBlog’s readers

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Less is more.

Although that was my father’s counter-intuitive philosophy, I have often lost sight of the perfect simplicity of this axiom.

Less is more.

In a media world as complicated and cluttered as the current one, less certainly can be more.  (Just ask the editors of Salon about this.)

Accordingly, we spent the weekend re-organizing SaintPetersBlog. Gone are several of the (distracting) advertising slots which were blighting the website.  We can do this because there is increased traffic to the site, thereby providing as many, if not more, views to our advertisers’ messages as was provided a year ago.

To put it another way, we are now giving you more pizza, only with fewer slices, because the size of the pie has grown.

Less is more, in other words.

This means the site should be loading faster on your web browser.  This means your eyeballs won’t be bombarded with distraction.  This means the advertisers will be getting more bang for their buck.

In addition to the changes to the advertising offerings, we’ve re-ordered the priorities of the website.  Now up-front are two sections, “The Bay and the ‘burg” and “Statewide.”  We’ve moved the national stories to the center of the site, better organizing this coverage under six distinct headers.  And we’ve added an entire section dedicated to the latest and best video posts. Still in place are the Politix, Media and Apolitical sections.

This re-ordering represents a doubling-down on what originally made SaintPetersBlog so successful: reporting and analyzing stories important to Saint Petersburg and Tampa Bay.  With the Tampa Bay Times’ decision to change its name and symbolically abandon St. Petersburg, I very much believe there is an opportunity to offer increased coverage of the stories critical to St. Petersburg.

So SaintPetersBlog is returning its roots.  SaintPetersBlog, after all, is first and foremost about Saint Petersburg.

That said, SaintPetersBlog is also about Tampa Bay.  No other news site understands the region’s political news as well as SaintPetersBlog.  So if you want to know about what’s really going on in the Pinellas Sheriff’s race or a legislative race in east Hillsborough or any other local political race, you’ll want to read SaintPetersBlog.

What we are also proud of around here is the analysis we offer on statewide politics.  Center-oriented and independent, SaintPetersBlog is, as Times editor Adam Smith says, the best non-media blog in Florida.  Utilizing every social media outlet, including tried-and-true options like Twitter and new tools like Pinterest, SaintPetersBlog is committed to remaining a must-read for Florida’s political elite.

But with a renewed commitment on the local and state, there will be just a little less discussion about national politics.  The truth is, there are much more comprehensive sites to visit than SaintPetersBlog if you want to read about, say, Obama vs. the GOP.  We will continue to offer the highlights of the national stories you should be reading, but SaintPetersBlog is not Politico. And we don’t want to be.

Less is more, after all.

As always, thank you for your dedicated readership.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.