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AARP fights ‘loneliness epidemic’ with awareness campaign

in Apolitical/Top Headlines by

Loneliness is an “epidemic” affecting 8 million older Americans and the newest addition to America’s epidemic of Awareness Campaigns.

In recent months, we’ve been flooded with Awareness of senior citizens bringing up grandchildren whose parents are dead or in jail. The rest of the old people are isolated and depressed in unprecedented numbers, says AARP, and it’s time to get Aware.

Because nothing says Awareness better than an online tool, AARP has gifted us with a pandering to a millennial-sounding website called Connect2Affect.org. It’s a 1Stop4U venue where old folks can “learn what leads to elder isolation and how to build social networks …” as well as “post … stories about loneliness.”

That could appeal to cyber-savvy geezers who aren’t overly busy hooking up with high school crushes, along with family members who don’t have time to spend with Uncle Ed and Aunt Mabel, but do have a chance to increase their Awareness.

AARP has developed a print and online “self-assessment checklist that can screen for someone’s risk of becoming socially isolated or depressed.”  Many self-aware seniors self-assessed without AARP’s help, and turned in droves to their doctors for companionship and a pill or three to ease their emotional pain. It hasn’t made a dent in the isolation epidemic, but it has blown a hole in the nation’s pocketbook.

For most of history, people lived in communities where they had meaningful and necessary contributions to make, right up to the time of their brief and final illness. We used to be Aware that we don’t have to outsource our babies to daycare and our compos-mentis grandparents to warehouses that look better than they smell.

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