ABC News unveils new branding for 2012 political coverage

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ABC News will unveil new branding for political coverage of the 2012 election cycle and beyond, according to Mike Allen of the Politico Playbook. For years its coverage had simply been ‘VOTE 2008’ – ‘VOTE 2010.’ NBC brands its election coverage ‘Decision 2012’ and CBS has ‘Campaign 2012.’ The new title for ABC News is ‘Your Voice, Your Vote 2012.'”

Rick Kaplan, executive producer of “This Week,” and an executive guiding ABC News political coverage said, “[T]his new branding of our election coverage will be more engaging for our viewers. It also makes a clear statement about our coverage of politics and the mission of ABC News heading into 2012, which is to provide viewers with the big picture understanding they need to make informed decisions at the ballot box.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.