After nearly a decade of pursuit, I finally own the domain,

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This morning, after nearly a decade of pursuing it, I finally harpooned one of the white whales of my life — owning the domain,

In my little world, this is a very big deal. 

For years, I have been frustrated by the fact that there was this other, which was created after I launched my site and also focused on local politics. I could tell by the search referrals that hundreds of readers a day came to my site after leaving that other site. Reading the analytics, I could also tell that the existence of and was horribly confusing to readers, who  Google searched for one site only to reach the wrong domain.

That ends today. I now own the domain, which will soon enough be directed to 

Jordan Raynor, the political tech wizard who has so often served as a sounding board for my bad ideas and has needled me throughout the years for my clumsy branding, can now rest easy. 


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.