Amendment 1 supporters release new statewide TV ad

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Florida’s Water and Land Legacy released new television spot today in the Vote Yes on Amendment 1 campaign, the constitutional referendum to provide billions of dollars for conservation efforts statewide.

The 30-second commercial, to be broadcast statewide and available now at, talks of the “tremendous positive impact” of Amendment 1, which supporters say will protect Florida’s drinking water quality, rivers, lakes, and springs, and wildlife habitat and natural areas.

Since funding of the plan would be from one-third of documentary stamp revenue, money already collected after every real estate sale, supporters say Amendment 1 comes without a tax increase.

“We live in Florida and visitors come to our state because of our clean water, beautiful beaches, and protected natural areas,” said Florida’s Water and Land Legacy campaign manager Will Abberger. “This ad explains why a Yes vote on Amendment 1 will help us protect our water quality and wildlife habitat so future generations can enjoy them the same way we do, without increasing taxes.”

Amendment 1 – officially known as The Water and Land Conservation Amendment – will take effect July 1 if approved. It would be the start of two decades of dedicated funding for conservation, management and restoration of Florida’s natural water and land resources.

For nearly 20 years, Florida used that same revenue source to protect natural areas, wildlife habitat, and preserve water quality. In recent years, state lawmakers diverted the money for other purposes.

Amendment 1 seeks to restore the money for land and water conservation projects.

Florida’s Water and Land Legacy boasts more than 30,000 supporters and a coalition of more than 400 organizations and businesses from across the state.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding His broad range includes covering news, local government and culture reviews for, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at [email protected] and on Twitter @PhilAmmann.