Amendment 2 opponents attack John Morgan on home turf — with an Orlando billboard

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Few Florida motorists are unfamiliar with attorney John Morgan; his ubiquitous figure is on just about every highway in the cities of Orlando, Tampa and much of Central Florida.

Indeed, a local driver would be hard pressed to find a street without a sign emblazoned with Morgan & Morgan’s populist tagline “For the People.”

They have become so much part of the region’s zeitgeist that during the holidays, billboards go up with Morgan’s face made up to look like Santa Claus — a Central Florida holiday tradition. Christmas isn’t quite the same without them.

So when the Drug-Free America Foundation sought a forum for its latest anti-medical marijuana message, attacking not only Amendment 2, but also Morgan — the measure’s leading sponsor – a distinct idea came to mind. Hit Morgan in Orlando, his home turf.

They bought a billboard. One billboard. On East Colonial.

Downtown Orlando drivers – those around East Highway 50 (Colonial Dr.), .60 mi east of  Mills Ave., N/S facing E – will be greeted in the morning with a message aimed directly at one of the city’s most prominent citizens:

“Amendment 2 is riddled with loopholes: It is one thing to be compassionate; it’s another to be reckless. Does John Morgan know the difference?”

The sign’s well-timed message comes in the wake of a recent video of Morgan – visibly drunk – addressing a Yes on 2 rally.

Morgan, the bastion of compassionate medical marijuana use, imparted his “wisdom” on the mostly young audience, delivering (what can only be called) a unique get-out-the-vote message.

In an NSFW rant, Morgan gave Amendment 2 opponents, led by the Drug-Free American Foundation, the moral high ground to plaster its message all over Orlando.

Or, at a minimum, a single spot — East Highway 50 (Colonial Dr.), .60 mi east of Mills Ave., N/S Facing E.

Here is what Orlando will be waking up to:

DFAF_Billboard_Compassionate or Reckless

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.