American Bridge’s new video mocks Rick Scott’s Latino outreach efforts

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Progressive organization American Bridge is calling out Gov. Rick Scott for his failed attempt at Hispanic outreach, in a new video that is part of the group’s push to keep Republicans accountable for their words and actions.

Scott, like many Republicans, struggles to appeal to young, Latino voters with an outreach that American Bridge called an “awfully convenient election-year change of heart.”

The governor even went as far as to say — on record — he would “consider” in-state post-secondary tuition to children of undocumented immigrants, also known as DREAMers.

Now comes the departure of campaign finance co-chair Mike Fernandez, a high-profile Cuban American billionaire healthcare executive and the release of a series of dramatic emails claiming “his Hispanic business partner was subjected to “cultural insensitivity” by campaign aides on their way to a Mexican restaurant.”

American Bridge released the March digest of Scott’s Campaign Latino Outreach efforts, highlighting how the governor is “bad for Florida.” The 60-second digital spot outlines his progression from the announcement of a “major policy change” regarding DREAMers to the low point in the campaign of Fernandez’s accusations and subsequent resignation.

The video, also available on YouTube, is here:

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.