An interesting suggestion for how hurricanes should be named

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Adam Alter has an interesting suggestion for how hurricanes should be named. Alter writes:

[P]sychologist Jesse Chandler and his colleagues found that people donate significantly more money to hurricanes that share their initials.  So Roberts, Ralphs and Roses donated on average 260% more to the Hurricane Rita relief fund than did people without R initials.  Also in 2005, people with K initials donated 150% more to the Katrina relief fund, and in 2004 people with I initials donated 100% more to the Ivan relief fund.

This information isn’t just idly interesting.  Since we know that people are more likely to donate to hurricanes that share their first initials, the World Meteorological Organization has the power to increase charitable giving just by changing the composition of its hurricane name lists.  In the United States, for example, more than 10% of all males have names that begin with the letter J —names like James and John (the two most common male names), Joseph and Jose, Jason, and Jeffrey.  Instead of beginning just one hurricane name with the letter J each year (in 2013, that name will be Jerry), the World Meteorological Organization could introduce several J names each year.  Similarly, more American female names begin with M than any other letter—most of them Marys, Marias, Margarets, Michelles, and Melissas —so the Organization could introduce several more M names to each list.

The image to the right “illustrates the relative frequency of each first name initial in the U.S. population by linking the size of each letter to its frequency as an initial.”

Via the Daily Dish.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.