As ‘trama drama’ debate continues, 60 Plus Assoc. launches sharp new TV ad

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As lawmakers in the Florida House and Senate continue to debate the potential shutdown of three trauma centers, the 60 Plus Association is launching a new, sharp-looking television ad to make the case for the centers’ continued operation.

The ad playfully begins with a reminder that Florida beaches and sunshine are “A+,” while the state’s access to emergency care gets an “F,” according to the American College of Emergency Physicians.

Trauma care is the difference between life and death, the ad reminds viewers.

“But special interest groups want to restrict access, risking lives,” the narrator warns.

The spot closes by urging viewers to visit SaveOurTraumaCenters.org.

The trauma issue stems from nearly three years of legal battling that has focused on whether the Florida Department of Health improperly allowed the Manatee County, Pasco County and Marion County trauma centers to open — and whether the facilities should remain open. The trauma centers have faced challenges from Tampa General Hospital, Bayfront Medical Center in St. Petersburg, St. Joseph’s Hospital in Tampa and UF Health Shands Hospital in Gainesville, all of which have long operated trauma facilities.

Though some details in the bills are different, the House and Senate both would allow the three trauma centers to remain open. The HCA health-care chain, which includes the three disputed trauma centers, is lobbying for the bills, while the Safety Net Hospital Alliance of Florida, which includes hospitals with longstanding trauma facilities, is leading lobbying efforts in opposition.

Material from the News Service of Florida was used in this post.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.