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Augie Ribeiro ups ante in SD 19, loans his campaign another $100K

in The Bay and the 'Burg/Top Headlines by

St. Petersburg Democrat Augie Ribeiro upped the ante in the four-way primary for Senate District 19 by tossing in another $100,000 of his own money at the beginning of August.

The trial lawyer and CEO of Ventura, Ribeiro & Smith has now put more than $400,000 of his money into the campaign for the newly drawn district, which covers parts of Pinellas and Hillsborough counties.

Outside of his money, Ribeiro picked up $4,800 in contributions between July 30 and Aug. 5, including $1,000 checks from accounting firm Equale & Cirone and attorney Perry Salvagne.

After more than $30,000 for consulting fees and another $21,000 in advertising, Ribeiro had about $78,000 in the bank, putting him ahead of the three current and former Democratic representatives running for the seat: Ed Narain, Betty Reed, and Darryl Rouson.

Narain fared the best after Ribeiro with $23,795 in contributions — leaving him with about $47,000 on hand, followed by Rouson with about $43,000 in the bank after raising $13,875 during the weeklong reporting period. Reed raised just $1,575 and had $19,397 on hand on Aug. 5.

About a third of the SD 19 electorate is black and Democrats have a better than 2-to-1 advantage in voter registrations. One Republican, John “Mr. Manners” Houman, has filed for the seat, though he has just $140 on hand.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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