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	<title>Lester Dailey &#8211; SaintPetersBlog</title>
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		<title>Firm criticized for design of Enterprise Florida&#8217;s re-branding runs into similar trouble in Clearwater</title>
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		<dc:creator><![CDATA[Lester Dailey]]></dc:creator>
		<pubDate>Wed, 23 Jul 2014 19:17:33 +0000</pubDate>
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					<description><![CDATA[What a difference a week can make. Until last week, it seemed that the hiring of North Star Destination Strategies to study people’s impression of Clearwater and change any unfavorable perceptions through a process called “branding” was virtually a done deal.After all, a panel of city staffers had vetted prospective companies and decided that North Star was best for the job, North Star spokesman Don McCann had made a favorable impression on the Clearwater City Council at its July 14&#8230;]]></description>
		
		
		
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