Bill Nelson’s first attack on Connie Mack…zzzzz…puts you to sleep…zzzz

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I might just have to invite Frank Torres to join our Political Ad Watch club; his criticism of Bill Nelson’s first attack ad against Connie Mack is spot-on:

Nelson led with Hooters. Really? You’re spending thousands on an ad buy and you lead off with Hooters? Give me a break! I bet you Bill Nelson has dined at a Hooters sometime in his life. Don’t attack a candidate for having business ties with a product you’ve used.

Then they go into the barfights and arrests that we’ve already heard a thousand times during Mack IV primary fight with former Sentor George Lemeiux. One of the most frustrating aspects of this ad was the lack of research done.

More talking points. More rhetoric we’ve heard before. The production value is average but the creativity isn’t there. It’s stock photos in a tile with the same shot of Mack IV nodding.It’s boring, toothless, and brings nothing new to the Senate race conversation.

It’s the kind of ad you’ll watch once but when you see it again, you’ll start checking your text messages, going to the restroom, and talking with those around you. You’re bringing the Bill Nelson speaking experience into your home.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.