Bloomberg-founded mayors’ group sponsors gun-control ad during Super Bowl

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A gun control group founded by New York City Mayor Michael Bloomberg is airing an advertisement during the Super Bowl calling for background checks.

The 30-second spot by Mayors Against Illegal Guns will air in the Washington area during the third quarter of the game between the Baltimore Ravens and San Francisco 49ers.

The ad calls on lawmakers to pass rules requiring background checks on guns. It is narrated by children, with “America the Beautiful” playing in the background.

It includes decades-old footage of National Rifle Association Executive Vice President Wayne LaPierre saying the gun lobby group approves of the checks. LaPierre recently testified before the Senate Judiciary Committee that the NRA no longer supports background checks for all gun sales.

A Bloomsberg spokesman would say only that the ad cost in the six-figure range.

Mayors Against Illegal Guns is a coalition of more than 800 mayors from 44 states.

 

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.