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BP to spend $25 million on Florida advertising campaign

in Statewide by

That’s the news from BP CEO Tony Hayward, who just emerged from a closed-door meeting with Gov. Charlie Crist. It’s the second $25 million grant the company has given the state since their Deepwater Horizon oil rig exploded and started spewing 210,000 gallons of oil per day into the Gulf of Mexico.

State officials have been calling for an advertising campaign as Panhandle beach resorts and restaurants head into their 90-day tourist season. Despite the oil plume still 70 milesfrom Florida’s closest beaches in Pensacola, business owners there say they’ve already lost millions as tourists cancel reservations or wait to schedule their trip.  Continue reading and see video here.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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