To advertise in AMC‘s “Breaking Bad” finale cost some marketers as much as a 30-second spot in broadcast behemoths like “American Idol” and “Modern Family.”
At the top end, AMC sought between $300,000 to $400,000 for a 30-second ad in the final episode of the series, according to media buyers. Other buyers reported a price tag closer to $200,000. Several variables affect how much marketers pay.
Even the lower range represents a significant jump for AMC. Ads in recent episodes outside of the finale ranged between $130,000 and $140,000 in the so-called “scatter market,” according to a buyer, and cost less than that in the annual upfront negotiations that precede each TV season.
The network has worked hard to maximize its revenue from the final weeks of the series. In order to secure a spot in any episode during the final half of the show’s fifth season, AMC asked marketers to guarantee that they’d buy a large amount of other ads, such as movies on AMC or time on sibling channels like We TV and IFC, according to the buyers.
Commercial time in the “Breaking Bad” finale is now sold out, buyers and an AMC spokesman said.
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