Brightest minds in Florida politics: Adam Goodman

in Uncategorized by

Adam Goodman is the principal creative, president and CEO of the Tampa-based Victory Group. That’s a big name to live up to — and Goodman certainly does.  In other words, the man sets the bar often astonishingly high, but then makes it happen.

Goodman — called by as the “GOP media consultant to the stars” – has served as the GOP media consultant for the likes of U.S. Representatives Mario Diaz-Balart, Vern Buchanan, Bill Posey, David Jolly, Dan Webster, Dave Reichert, and the late Bill Young.

“I have known Adam for over 25 years. He has a creative brilliance that has not diminished one tiny bit, in fact, his creative genius only seems to have grown over time,” said Democratic strategist  Steve Vancore, president of VancoreJones Communications.

As Goodman’s reputation expanded, so did his influence. He’s been named by Florida Trend as one of the “most influential Floridians”… by Tampa Bay Times as a “media icon”… and by the New York Times as a “winner of the year”.

Then there’s the roster of both past and current Victory Group clients: the U.S. Chamber of Commerce. The NFL. The Seminole Tribe of Florida/Hard Rock International. The City of New York. The University of South Florida. Road to Indy TV.

(Yes, I realize that proper punctuation would have each of these clients spaced out with commas, but let’s just say that each could stand alone as the banner client to any consultant.)

Over the years, Goodman has also worked with such political luminaries as Gov. Jeb Bush, Mayor Rudy Giuliani, Attorney General Pam Bondi, and Speaker Will Weatherford. He was a key element in Bondi’s historic campaign to become Florida’s first female AG.

I don’t know how his days are long enough for the things Goodman gets done.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.