Brightest minds in Florida politics: Steve Schale

in Uncategorized by

Steve Schale, named one of the ten most influential Democrats in Florida by the Tampa Bay Times and by Politics magazine, could well be the top most influential non-elected Democrat in the state. He is without doubt among the brightest minds in Florida politics, bringing truly original thinking and analysis to some of the most contentious and often bizarre politics in the nation.

He brings a profound insight on what makes Florida tick — not as easy as some of those outside the state might think.

“Florida is a marginal state,” Schale said in a recent blog post.  “We aren’t a marginal state because we are a swing state, in the way of an Iowa, which has a lot of swing voters.   No, we are a swing state because we are this amazing collection of subgroups, that when added together, add up to be a competitive electorate.”

Schale ran the Democratic Party’s single most successful State House cycle in 2006, and served as the state director for Obama for America in 2008. Again in 2012, Schale was a senior advisor to the president’s reelection bid.

Contribution Link founder Brecht Heuchan calls Schale “brilliant, but humble and compassionate.”

“While super competitive, he doesn’t lose sight of what is really important,” he adds. “Crist campaign has national heavyweight consultants but nobody will offer advice more valuable than Steve’s.”

As president of Schale Strategies from 2009 on, he has offered his friends (and foes, even) many pieces of his mind — taking critical looks at political events and providing highly defensible takes on their meaning. Schale’s way with words, and more so, his way of connecting dots, has made his brand strong, sought, and respected.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.