Bubba the Love Sponge admits to attempted ratings tampering

in The Bay and the 'Burg/Top Headlines by

A Tampa-based radio host has admitted that he attempted to tamper with ratings by trying to influence the listening habits of a person participating in a Nielsen survey.

Bubba The Love Sponge Clem said during a news conference Tuesday that he was “humbled and embarrassed” about the incident.

In a statement Monday, Beasley Media said Clem was contacted directly by someone who had a ratings device to measure listening habits. Nielsen calculates ratings by putting listening devices that resemble pagers on people.

Clem, who’s been off the air since Sept. 26, returned to his show Tuesday morning. No punishment has been announced, but Beasley said it would require Clem and his staff to undergo ratings compliance training.

Clem provides syndicated programming as an independent contractor to WBRN 98.7 in Tampa.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.