“Build The Pier” continues “aggressive campaign” to educate about Lens, despite poor poll numbers

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As the unpopularity of The Lens stays strong, so do attempts to keep the design alive.

While disapproval for the replacement for the St. Petersburg Pier hovers at just above 60 percent, it hasn’t stopped the pro-Lens group Build The Pier. The group announced they would continue the aggressive campaign to “educate” voters in advance of the Aug. 27 referendum.

The original list of Build The Pier was 15 emerging professions, along with a small group of local volunteers and supporters. Now, the group announced they have quickly grown to 30 co-chairs, including “community leaders, business owners, three former Pier Advisory Task Force members, and national and local political professionals.”

In addition to running advertising online and on TV, as well as hosting several events per week, BuildThePier boasts the addition of 15 co-chairs, with people like St. Petersburg Chamber of Commerce Board Member Gregory Holden, Ed Montanari and local attorneys Michael Igel and Vincent Carl LoBue.

In a statement released Tuesday, BuildThePier claims to have raised more than $40,000 in their struggle against terminating the Michael Maltzan contract. When adding in-kind contribution, the total rises to more than $50,000. What’s more, they say that with over 2,100 Facebook likes, they have nearly tripled the amount received by Stop the Lens, the group’s primary opponents.

The single focus of the BuildThePier campaign is to call for a “no” vote in the city primary election almost three weeks away. 

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at [email protected] and on Twitter @PhilAmmann.