Can social media save survey research?

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From Kristen Soltis: As landlines become less and less prevalent, and as people become less and less interested in talking to pollsters, how will the field of opinion research evolve and survive? I believe that the answer is to completely rethink how we approach public opinion research.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.