Chart: Tallying how much was spent on the president race

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Jennifer Victor tallies spending, using data available on election day:

These totals represent a nearly equal game between the candidates.  However, this may not be a fair comparison. The totals for the individual candidates are money raised, not spent (as of Election Day), and the IE total includes money from the Republican primaries.  Also, money spent by the parties on behalf of their standard bearers are not included here.

Some evidence suggests that the Obama team slightly outspent the Romney team.  But for now, it is safe to conclude that the election was not “bought.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.