This is the ‘Golden Age’ of reading:
Alexis Madrigal ponders the bar graph:
After I posted this chart, Twitter friends made some good points: 1) This chart does not establish that high-quality literature readers have increased. That is true. 2) There are a lot of factors that go into these numbers and variables that are unaccounted for. 3) The big spike is partially driven by higher levels of higher education attainment. 4) Perhaps the quality of books has fallen, even as the number of readers has grown.
Point four comes with an embedded assumption that the books of the past were, on average, better than the ones today. But we tend to judge the past by the very best books (Nabokov!) and the present day by the worst books (Snooki!). The bad ones of yesteryear have gone out of print while the bad ones of today are alive and being sold in supermarkets.