Check out my interview with FICR on Context Florida, new media and his future

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Context Florida — the freshly minted media enterprise of blogger Peter Schorsch is quickly becoming the one-stop compilation of authoritative Florida voices, covering a wide range of local, state and national political topics.

Recently, in an interview with Ashley Lopez of the Florida Center for Investigative Reporting, Schorsch discussed his thoughts on being both a political operative and a member of the media.

Spoiler alert — Schorsch comfortably wears both hats.

In addition to “the only blogger who is a member of the Capitol Press Corps,” Schorsch remains an active figure in both local and state government as someone who reports (and sometimes makes) statewide news.  

For example, SaintPetersBlog broke “50, maybe a hundred stories” in the past year, such as the news of Lieutenant Governor Jennifer Carroll’s resignation. Schorsch is also proud of the blog’s coverage of the St. Petersburg and Tampa city elections, which he said had more “reporting” than the next three political reporters combined.  

As a political operative, Schorsch works on as many as two dozen political races, mainly with social media and public relations. He acknowledges the prospect of conflict of interest, but sees rules on conflict as relics of traditional media, something that doesn’t necessarily fit the mold of today’s digital, interconnected world.

For the future, Schorsch hinted at another political media project, planned to begin in about a year, time permitting.  Although he is not willing to share proprietary details yet, Schorsch said this exciting new venture may prove to be “an important contribution” to Florida’s political discourse. And if that doesn’t keep him busy enough, there is also the possibility his wife, Michelle Todd, could be in the administration of Gov. Charlie Crist, should he choose to run for governor and succeed in 2014.

Todd will be “heavily involved” in Crist’s potential campaign, putting Schorsch in another prized role — stay-at-home dad. 

The entire interview can be found at the Florida Center for Investigative Reporting.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding His broad range includes covering news, local government and culture reviews for, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at [email protected] and on Twitter @PhilAmmann.