Thomas Jefferson wrote that “design activity and political thought are indivisible.”
When I launched my first company, Jefferson’s heady words were my motto. What they meant to me was that political marketing did not have to be boring. Brochure, bumper sticker or mailer did not only come in red, white and blue.
Not every political consultant agrees with this thinking. In fact, most seem to design as if they had bought red and blue ink by the barrel.
But not the team at Strategic Image Management, where Anthony Pedicini and Fred Piccolo are producing some of the best static digital ads in Florida politics. Many of SIM’s clients advertise on SaintPetersBlog, so I see their work firsthand.
Strong concepts include SIM’s work for State House candidate Chris Sprowls. Clearly, the example below is not just a reworked logo, but rather a fully fleshed-out message. Also, as with all of SIM’s digital ads, there are links to the candidate’s social media platforms.
A theme found often in SIM’s work is the humanization of otherwise-staid politicians, as exemplified by this ad for House candidate Chris Latvala. What’s also interesting about this piece is the Instagram-y effect it employs.
What SIM’s also does well is include hashtags, sometimes random ones, in the ads they produce for their clients, as shown in this ad for Rep. Jose Felix Diaz. The ad also smartly directs the viewer to Diaz’ Instagram account, because not every ad has to link to a website.
Finally, a piece of work designed by SIM which caught my eye just today is an infographic it designed for House candidate Danny Burgess. In one snapshot, Burgess is able to communicate all of the progress his campaign has made since launching. Material like this is seen at the state and national level, but rarely at the local level. Expect to see more of this kind of work in the future for down-ballot candidates.
As shown in these ads and the many others found on SaintPetersBlog.com and other websites, Strategic Image Management is not satisfied with traditional solutions to its clients’ advertising needs. Instead, in concept, and execution, copy and imagery, the firm makes it very clear that it understands the opportunities found in digital advertising.