Chris Ingram is very proud of his ad; if only it didn't crib from Leslie Waters and The Mallard Group circa 2000

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Bay News 9 commentator Chris Ingram is very proud of the above ad he says he paid to run during yesterday’s edition of Political Connections.

Ingram describes the ad as “an out of the box political advertisement neither the Romney or Obama campaigns want you to see.”

Out of the box, hmmm?

Actually, the ad looks like an updated version of the spot Jack Hebert and I wrote for then-State Representative Leslie Waters for her 2002 and 2004 campaigns (me in just 2002).

Take a look for yourself. Visit The Mallard Group’s site, click on Gallery and scroll to the right until LESLIE WATERS “Refreshing Break” begins to play (you’ll need Flash; sorry Hebert hasn’t barely updated the site since it was designed in 2003.)

Ingrams’ ad has the relaxing shot of a Florida beach, just like Waters’ (although Waters’ ad did not have bikini clad models). Both ads end on a similar tag line.

“We thought you could use a refreshing break,” reads Waters’ ad.

“This peaceful moment brought to you by…” reads Ingram’s ad.

Real out of the box, Chris.

I know, I know. Ingram no longer have any paying political clients, so he is left with creating make-believe ads for himself.

But even if Ingram doesn’t have his own clients, he should get his own ideas.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.