City of Clearwater targeting super-voters with mailers about aquarium referendum

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To inform citizens about the upcoming $160.5 million Clearwater aquarium referendum, the city is reaching out to about 7,700 “super voters.”

According to the Tampa Bay Times, super-voters are residents who have voted in at least three out of the five previous elections.  They will be getting informational material about the proposed aquarium project around the same time mail ballots go out.

The city is now updating the list of voters to find these super-voters, and determining the cost of sending mailers, which will come out of the city’s communications budget. The aquarium will be paying the $70,000 in costs to place the referendum on the ballot.

Last month, the City Council considered mailing information to all 49,000 households in Clearwater, but settled on just those voters most engaged in the process.

“It’s not just the Clearwater Marine Aquarium, but our community that we’re talking about,” City Council member Doreen Hock-DiPolito told reporters.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.