Florida’s foremost political data analytics firm is “going mobile” — by teaming up with one of the state’s leading app development companies.
Contribution Link, the consulting house that specializes in data mining, research and campaign intelligence, has announced a strategic alliance with App Innovators, a creative agency focusing specifically on mobile devices.
Based in Tallahassee, App Innovators specializes in apps designed exclusively for member associations, industry trade groups, schools, restaurants, political campaigns and more. Since its founding in 2011, the firm has created hundreds of apps to connect voters and supporters with candidates through a variety of devices.
The partnership with Contribution Link could not happen at a better time, says App Innovators Executive Vice President James Parsons.
“Contribution Link has the most unique software we have ever seen,” said Parsons. “Their expertise in political consulting, fundraising & association member development is changing the game for organizations all over the state.”
Among Parsons’ clients are the Florida Department of Veteran’s Affairs, Tallahassee Community College, the Florida Grapefruit Leagues, Florida United Business Association, and the Florida College System. A client list is also available at www.appinnovators.com.
“This is a natural fit for us,” said Contribution Link President Brecht Heuchan. “There is increasing integration of the political and governmental affairs marketplace with the emergence of digital graphic design and mobile device connectivity.”
Expansion into mobile technology is only the latest enterprise for Heuchan and Contribution Link.
Earlier in July, Heuchan unveiled Decision Link, a new predictive tool to calculate probabilities in the upcoming Florida legislative elections. Decision Link uses “big data,” a wealth of information and political circumstances existing in the present, which it uses to calculate the probability of future outcomes.
According to Heuchan, Decision Link performs with 94% rate of accuracy.