Daily circulation of Tampa Bay Times down 2%, but Sunday circulation up

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Driven by growth in Hillsborough and east and central Pasco counties, the Tampa Bay Times increased its Sunday circulation by 4.4% in 2011 – the third consecutive year of growth – according to an annual audit released by the Audit Bureau of Circulations. 

The average annual Sunday circulation grew to 417,738 copies compared to a year ago. Daily average circulation was down slightly, -2.0%, to 257,995 copies. The annual audit was a review of copies distributed between January 2011 and December of 2011, prior to the Times changing its name to Tampa Bay Times. 

The Times’ Sunday growth came in categories highly desirable by advertisers – home delivery subscribers and single copy sales, which were driven mainly by a renewed interest in coupons. 

The Times is the Tampa Bay area newspaper with the most growth on Sunday. The Tampa Tribune grew 1.5% on Sunday to 261,188 and was down -3.6% daily to 148,602.

“More frequently, residents of Tampa Bay are picking up the publication that provides the content and value that they demand,” said Craig Holley, the Times’ director of Consumer Marketing. “We look forward to continued growth in the coming years as we thrive with the people and businesses of Tampa Bay.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.