Driven by growth in Hillsborough and east and central Pasco counties, the Tampa Bay Times increased its Sunday circulation by 4.4% in 2011 – the third consecutive year of growth – according to an annual audit released by the Audit Bureau of Circulations.
The average annual Sunday circulation grew to 417,738 copies compared to a year ago. Daily average circulation was down slightly, -2.0%, to 257,995 copies. The annual audit was a review of copies distributed between January 2011 and December of 2011, prior to the Times changing its name to Tampa Bay Times.
The Times’ Sunday growth came in categories highly desirable by advertisers – home delivery subscribers and single copy sales, which were driven mainly by a renewed interest in coupons.
The Times is the Tampa Bay area newspaper with the most growth on Sunday. The Tampa Tribune grew 1.5% on Sunday to 261,188 and was down -3.6% daily to 148,602.
“More frequently, residents of Tampa Bay are picking up the publication that provides the content and value that they demand,” said Craig Holley, the Times’ director of Consumer Marketing. “We look forward to continued growth in the coming years as we thrive with the people and businesses of Tampa Bay.”