Daylight Savings Time is good for business

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It’s that time of year again. This weekend, you’ll sacrifice an hour of sleep in exchange for a few months of extra daylight.

Set your clocks ahead one hour tonight because Daylight Saving Time officially starts at 2 a.m. on Sunday. It ends the first Sunday in November.

Daylight Savings Time is actually good for business:

Shifting daylight one hour later means more light in the late spring and early fall for after-school and after-work leisure activities, and that means more time for gassing up, driving to the ballpark, and hitting the driving range. Paper-plates manufacturers, lighter-fluid makers, plant nurseries, and service stations anticipated a $4 billion windfall from the extended daylight hours.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.