Deep dive into the Obama campaign's polling operation

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Mark Blumenthal takes a deep dive into the Obama campaign polling operation and notes they never conducted a nationwide survey.

Instead, it conducted polls across 11 battleground states (Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin) at regular intervals throughout the campaign. These were supplemented by state tracking polls and parallel surveys to refine its microtargeting models.

Campaign manager Jim Messina says this gave him a deeper understanding of “how we were doing, where we were doing it, where we were moving — which is why I knew that most of the public polls you were seeing were completely ridiculous.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.