If I had 200K to spend on an election, this is not the mailpiece I would send out, especially after the recent coverage of Gibbons’ work for predatory lenders and the controversy over his checkered driving record.
But when your consultant makes his bones on TV production, this is the direct mail-piece you end up with. My first issue is with the random headlines, two of which are obviously taken out of context.
Then there is Gibbons’ use of a Lawton Chiles slogan: “This time, the people win.” Irony is using a Chiles witticism next to a picture of Charlie Crist. Irony or bad taste, you can decide.
I don’t know who Gibbons is trying to impress by listing endorsements from Congressman Gus Bilirakis or State Rep. Dean Cannon…like Joe Six-Pack in Jungle Terrace knows who the hell Will Weatherford is!
And finally, Gibbons so-called Plan for St. Petersburg is, without a doubt the most vacuous statement made this side of Wasilla. He should be ashamed of himself that that is all he can come up with after so much time in local politics. Grade D+.
