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Deveron Gibbons evokes (or plagiarizes?) Lawton Chiles in direct mail-piece

in The Bay and the 'Burg by
After Election Day, I promise I’m gonna make Deveron Gibbons a T-shirt that says “I spent $200,000 on my campaign to be Mayor and all I got was this T-shirt.”

If I had 200K to spend on an election, this is not the mailpiece I would send out, especially after the recent coverage of Gibbons’ work for predatory lenders and the controversy over his checkered driving record.

But when your consultant makes his bones on TV production, this is the direct mail-piece you end up with. My first issue is with the random headlines, two of which are obviously taken out of context.

Then there is Gibbons’ use of a Lawton Chiles slogan: “This time, the people win.” Irony is using a Chiles witticism next to a picture of Charlie Crist. Irony or bad taste, you can decide.

I don’t know who Gibbons is trying to impress by listing endorsements from Congressman Gus Bilirakis or State Rep. Dean Cannon…like Joe Six-Pack in Jungle Terrace knows who the hell Will Weatherford is!

And finally, Gibbons so-called Plan for St. Petersburg is, without a doubt the most vacuous statement made this side of Wasilla. He should be ashamed of himself that that is all he can come up with after so much time in local politics. Grade D+.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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