Direct mail round-up: City Council candidate Darden Rice’s sexy eyes

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With early ballots sent this week to more than sixty-one thousand voters in St. Petersburg, mailboxes are filling up with postcards from candidates eager to “touch” this key voting bloc.

In yesterday’s mailbox was this somewhat disappointing piece from a candidate I otherwise support, Darden Rice. The mailer is  disappointing because it really doesn’t say much even though I know Darden, in fact, has a great deal to say.

“Strong Businesses and Jobs … Strong City Services,” reads the front of the mailer. Well, yeah, who can argue with that?

The reverse side doesn’t offer much more, other than three more “strongs” and quotes from Congresswoman Kathy Castor and Scott Wagman, two prominent Democrats.

I am, technically, a registered Republican, although I am a progressive at heart. But what if I were just your average Republican? Would an endorsement from a Democratic congresswoman do much for me? Doubtful. As for Wagman’s endorsement, I have, for many reasons, grown to greatly respect Scott, but I don’t know if the guy who finished fourth in the last mayoral election is who I wrap a mailpiece around.

All of this being said, what stands out most to me about this mailer is the picture of Darden on the front. Just look at those sleepy, sexy eyes. She looks like she’s trying to glamor residents into voting for her.

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Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.