Direct mail round-up: Creative piece spins the tale of Margaret Iuculano’s ‘web of deception’

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Finally, a genuinely creative mailer in my mailbox, this one from Hillsborough County Commissioner Kevin Beckner.

Beckner’s mailer spins the tale of Republican Margaret Iuculano’s “web of deception.” Actually, with all of the material Beckner has to work with, this mailer almost writes itself. Six more days and Iuculano goes away.


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.