Direct mail round-up: Mailer reveals what’s in store for Alex Sink

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A direct mailer arriving the day before the GOP primary in Florida’s 13th Congressional District offers a preview of the nasty general election campaign to come.

The glossy brochure is paid for by the Republican Party of Florida and warns “You’ll be hearing a lot about Alex Sink,” the Democratic nominee in CD 13. The mailer then invites the reader to “take a closer look” at Sink’s record.

According to the GOP, Sink “supports Obamacare,” “has a long record of supporting higher taxes that would hurt” families, and “even supported a one percent increase in property insurance premiums.”

By now, you probably get the point. Still, if this mailer is any indication of what’s in store for Sink — and the voters of CD 13 — it’s going to be a long two months.

The front of the mailer can be viewed on the right of this post. Here is the reverse side:

sink - waiting2 


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.