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Direct mail roundup: Lisa Wheeler-Brown mailer targets law enforcement and civilians

in The Bay and the 'Burg/Top Headlines by

In what was a busy day for campaign mailers, District 7 City Council candidate Lisa Wheeler-Brown added to mailboxes with a positive mailer Friday. One side shows the candidate walking hand-in-hand with two young boys down a sidewalk next to a park.

The mailer touts “a safer St. Pete for our families.”

The mailer than goes on to paraphrase Wheeler-Brown’s “tragic story” in which her son, Cabretti, was murdered in 2008. Following his death, Wheeler-Brown made it her mission to break down the community’s no-snitching code of silence. Her activism led to the conviction of her son’s murderer, but she continued working in the community to strengthen relationships between residents and police.

The address-side of the mailer also tout’s Wheeler-Brown’s “record of making our families safer.”

“As the president of the Council of Neighborhood Associations, she worked with families and law enforcement to make St. Pete safer,” the mailer reads. “As or City Councilwoman, she will invest in new technologies for our police officers to help them stop crime while protecting law-abiding citizens.

The other side of the photo shows a somber photo of the candidate holding a photo of her son promising to keep families safe.

Wheeler-Brown’s emphasis on safe neighborhoods echoes similar promises made by her opponent, Will Newton, in another mailer that hit mailboxes Friday.

While Wheeler-Brown has a long history of working with law enforcement, Newton earned the endorsement of the local police union. Wheeler-Brown’s mailer instead subtly targets civilian voters.

In the same sentence Wheeler-Brown says she will “invest in new technologies for our police officers” she also vows to protect “law-abiding citizens.”

It’s no surprise that Newton earned endorsements from first responders. He is a 23 year veteran firefighter and EMT. Wheeler-Brown’s relationship has been one of a sort of mediator between law enforcement and the community. By promising to help both, she is reaching a variety of voters.

The race between Wheeler-Brown and Newton has become heated as news surfaced of some campaign finance mishaps within Wheeler-Brown’s campaign.

There have not yet been any negative mailers sent out criticizing Wheeler-Brown for unreported expenses, contributions and a questionable use of funds involving personal dental work, it’s expected they will roll in soon – likely from outside groups.

The two go head to head at the ballot box November 3. Mail ballots have already gone out, but can still be requested at the Pinellas County Supervisor of Elections website. Both candidates’ mailers ask voters to vote-by-mail.

Janelle Irwin has been a professional journalist covering local news and politics in the Tampa Bay area since 2003. She also hosts a weekly political talk show on WMNF Community radio. Janelle formerly served as the sole staff reporter for WMNF News and previously covered news for Patch.com and various local neighborhood newsletters. Her work has been featured in the New York Daily News, Free Speech Radio News and Florida Public Radio and she's been interviewed by radio stations across the nation for her coverage of the 2012 Republican National Convention. Janelle is a diehard news junkie who isn't afraid to take on big names in local politics including Tampa Mayor Bob Buckhorn, the dirty business of trash and recycling in St. Pete and the ongoing Pier debacle. Her work as a reporter and radio host has earned her two WMNF awards including News Volunteer of the Year and Public Affairs Volunteer of the Year. Janelle is also the devoted mother to three brilliant and beautiful daughters who are a constant source of inspiration and occasional blogging fodder. To contact, email [email protected].

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